Your nearest tourism information
96 Johnson Street
Victoria 3860
Phone: (03) 5141 1811
Fax: (03) 5141 1877

Visitor Information Centre
The Visitor Information Centre is
 housed in the beautifully restored
 Maffra Court House, built in 1888

*  wide range of information about the district
*  home of the Pino Deriu gemstone and mineral collection
*  local arts and crafts on display and for sale
packaged tours arranged for visitors or tour operator

*  wide range of souvenirs
*  latest heritage historical publications
about this area
     The township of Maffra is the largest actually on The Country Road Scenic Drive, with a population of some 4,000.  The surrounding district was first settled by Europeans in the 1840s; the original immense pastoral holdings were gradually subdivided into beef raising properties by the 1880s; many of these have again been subdivided to become our present dairy farms.
om 1896 to 1948 Maffra was the home of Australia's only viable beet sugar industry.  Today Maffra is the home of major agricultural industries, government departments and authorities.  The town also acts as a service centre for the thriving dairying and developing vegetable industries as well as being a residential location for people working in Sale, the Latrobe Valley and surrounding districts

things to do
  • visit the Farmers' Market (first Sunday of each month)
  • take a 4WD tour
    • Overland Gold Adventures
  • adventure action
  • visit a gallery
  • shop for antiques
  • visit a winery
  • attend one of our events
  • participate in a wide range of sports
  • book a gold panning session
  • go bushwalking
  • join the Gippsland Plains Rail Trail 
food and drink
  • Macalister Hotel, Maffra
  • Maffra Community Sports Club
  • Fig Tree Restaurant, Maffra
  • Foster Place, Maffra
  • Tinamba Tavern
  • The Newry Pub
  • Wa-de-lock Winery Cellar Door, Stratford
  • for a full list of food outlets in Maffra see the Chamber of Commerce Business Directory
places to stay
  • Cambrai Backpacker Hostel
  • Maffra Motor Inn
  • Maffra Caravan Park
  • Maffra Lodge Hostel
  • Macalister Hotel
  • Metropolitan Hotel
  • Happy Days Accommodation (B&B, Tinamba)


places to visit
in or near
  • Maffra's famous tree-lined main street
  • Farmers' Market every first Sunday in main street
  • Gippsland Vehicle Collection in "The Maffra Shed"
  • Macalister River Regional Park (including river-side walks, BBQ facilities, children's colonial theme adventure playground, & skate-board facility)
  • Macalister Swamp wetlands
  • the Maffra Sugar Beet Museum
  • the Pino Deriu gemstone and mineral collection in the restored Court House
  • township walks
  • Bellbird Corner nature reserve (just out of town)
50km radius
  • the villages of Boisdale, Newry, Tinamba, Cowwarr
  • the townships of Briagolong, Stratford, Heyfield, Rosedale, Sale, Longford, Yarram
  • the rich farmlands in the Central Gippsland plains; join the Gippsland Plains Rail Trail
  • the Avon-Mt Hedrick Scenic Reserve
  • the Quarries Reserve, Briagolong
  • the Blue Pool, Briagolong
  • Wa-De-Lock winery and cellar door, Stratford
  • Glenmaggie Weir and wall
  • Cowwarr Weir recreation area
  • Lees Creek goldfield
  • Lake Wellington
  • 90-mile Beach
  • Holey Plains National Park, Rosedale
100km radius
  • Gippsland's high country - the hinterland of the Alpine National Park
  • the townships of Yarram, Bairnsdale, Traralgon, Loch Sport, Lakes Entrance
  • Powerworks, Latrobe Valley
  • Dargo and Crooked River goldfields
  • Licola
  • Walhalla
  • Tarra-Bulga National Park
  • Mitchell River National Park
  • Port Albert historic area
  • the Gippsland Lakes

Leave the Highway at Traralgon or Stratford and take the well-marked Route C105 Gippsland Plains map
For further details, wander over the map or select your location below

Glengarry  |  Toongabbie  |  Cowwarr  |  Heyfield  |  Tinamba  |  Maffra  |  Stratford

further north
|  Glenmaggie  |  Newry|  Briagolong  |  Dargo

Maffra Community enterprise : updated November  2014

Maffra Package

As a service to tour operators, the Maffra Visitor Information Centre will co-ordinate your time in Maffra for you. We recommend that you allow 1-2 hours. We will arrange an itinerary which may include visits to:

  • the Maffra Court House (Visitor Centre and Pino Deriu Gemstone collection)
  • the Maffra Sugar Beet Museum (a/v presentation and guided tour)
  • Johnson Street walk (tree lined main street with historic buildings)
  • Foster Place (Cottage Gardens and light meals)
  • Gippsland Vehicle Collection at "The Shed"

We recommend Macalister River Park if you are bringing morning/afternoon tea with you (coach parking, toilets, free BBQ and children's playground all available); otherwise there are a number of cafe-style and pub-food outlets within easy walking distance in the town.

If required we can make a luncheon booking for you.

Please email  or phone  (03) 5144 1108 for prices and availability.